PROJECT: Young Riders Fund, website & identity

BRIEF: Overhaul YRF branding and logo, to bring a very dated and amateurish logo bang up to date and with polished, professional presentation – and to build website for news from various events and championships plus full YRF info and donation options and social linking.

SOLUTION: WordPress CMS with custom frontend, delivering new brand design with solid colour-planning and high impact pages. Client manages content, with only very occasional requirements for intervention from Vroom. Logo completely reinvented, dispensing with previous clipart model and making solid and slick, with radical typography and strong bike-flag custom iconography.

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