PROJECT: Digisoft TV brand repositioning & identity

BRIEF: Reposition a dated software/coding brand into an ultra-modern, creative hothouse brand – one that doesn’t simply write TV industry software & middleware but that comes up with new ways of approaching the way people use and experience their TV

SOLUTION: Design of corporate logo and primary product logo, repositioning entire branding design and language and devising a radical and brave new strap line for the company: ‘reimagine television’.

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