PROJECT: Digisoft TV brand repositioning & identity
BRIEF: Reposition a dated software/coding brand into an ultra-modern, creative hothouse brand – one that doesn’t simply write TV industry software & middleware but that comes up with new ways of approaching the way people use and experience their TV
SOLUTION: Design of corporate logo and primary product logo, repositioning entire branding design and language and devising a radical and brave new strap line for the company: ‘reimagine television’.
