PROJECT: Glamorgan 1:1 Financial identity & logo

BRIEF: Solid, dependable identity, rooted in Welshness – should be bright yet authoritative – and should communicate trust and financial growth.

SOLUTION: Rather than going for an all-out illustration of daffodils we kept a more serious/start approach by making them silhouettes cut out of a daffodil-coloured background, with sober, clean type crafted in Gill Sans and Trajan. The end result avoids tacky illustration but is still relatable as an icon representing Welshness and finance.

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