PROJECT: Succession Services logo

BRIEF: Create a brand identity for a business to business provider (succession planning and other financial and non-financial services), communicating mutli-disciplined mutli-service approach, modernity, and professionalism.

SOLUTION: Clean, modern typography based in subtle, serious and crisp colour planning. Key icon shows a flowering of different colours, leaning into the future – avoiding being over specific in showing services, but expressing variety.

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