PROJECT: MCR – Michael Comber Racing logo

BRIEF: A branding refresh for a longtime motorsport client, the requirement being for something that could be reduced to a simple iconic form, easily reproducible and appropriate for different environments.

SOLUTION: The design was rooted in a set of high impact colours, popular in motorsport, but at the same time worked through in a distinctive, compact and dynamic MCR design. Delivered in multiple options for online and on track environments, in 3, 2 and single colour variants.

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