PROJECT: DPM Sport identity and logo

BRIEF: Slick, modern logo reflecting standards of excellence and professionalism – a brand that points the way forward in a sometimes stilted area that lacks dynamism and modernity.

SOLUTION: Hand-crafted and custom type, mixing curves and sharp corners in a radical manner whilst still balanced with additional, more classic type – to communicate a fully modern and self-aware brand. Clean, minimal colour-planning and compact layout complete a highly professional looking identity.

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