PROJECT: Techito logo
BRIEF: Logo design for software hothouse; a start-up which wanted to stand out by using an almost funky design to play up their modern and friendly approach rather than predictable coding or software connotations.
SOLUTION: Main icon is designed around fresh ‘lime’ colours connecting through a grid, suggesting thoughts, dynamism, creativity rather than trying to illustrate an industry sector. Typography of word mark is highly distinctive and memorable.
