PROJECT: Lovelace Consulting logo

BRIEF: Create identity for well-known media industry figure to carry new business forward. Need to communicate heavyweight, established feel yet be striking and modern too, and to denote focus on multi-platform media world.

SOLUTION: Use ‘engravers’ style font for Lovelace name, combined with ultra clean modern type for strapline and hang iconography on representation of key ‘screen’ shapes – TV, computer & mobile – in a fresh, modern colour combo.

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