PROJECT: Vroom.GP connected tv / smart tv app

BRIEF: Create immersive smart TV experience based on Vroom Magazine website. Make it compelling, intuitive, readable, ‘lean back’ – and also deliver on the Vroom brand, and be first and foremost a great MotoGP product.

SOLUTION: We worked with a specialist development partner to create custom app CMS driven by WordPress sites with extra functionality to add bespoke streaming video and photo libraries. Repurpose for different TV and software manufacturers/distributors and organise submissions worldwide. Develop frontend designs and all functionality and user interface.
The result is the world’s first motorsport connected TV app and is viewed widely on a huge range of TVs and set top boxes, blu-rays around the globe.

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