PROJECT: This is Travel identity
BRIEF: Deliver a fresh-looking mass market travel brand, a distinctive look to stand apart from other big names.
SOLUTION: Key to this was colour planning – avoiding the obvious and ubiquitous dark blue and warm yellow / ochre / orange combinations to settle on a fresh vivid crystal blue paired online with a zesty lime green. Background treatments of gradiated textures of palms, exotic fish, surf etc allowed bright and high impact photos to come to the fore in communications.
