PROJECT: Alex Lowes, WSBK rider, BSB Champion, Official Website

BRIEF: Design, build, host and manage the official website for World Superbike rider Alex Lowes. Design to reflect rider branding, and prioritise dynamic news content, sponsor visibility, ensure added-value for worldwide fanbase, build in full E-Commerce system.

SOLUTION: Built on WordPress CMS with extensive customisation with frontend design and functionality. The site features not only news categories, photo galleries etc, but also bespoke downloadable content such as desktop wallpapers, icons and iPhone wallpapers, and other fan-oriented ‘sticky’ content such as e-Cards and a moderated guestbook.
The website also contains a fully-featured Shop based on a customised build of WooCommerce.

Vroom Media also worked with Alex’s Product Support, Mark Kelly, to design the official merchandise range – and with both Mark and Alex to develop the rider’s 2015 logo and branding identity system.

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