Gareth Bouch, Creative Director

Gareth has been a senior creative and design heavyweight in the UK’s new media sector for over a decade, having specialised in large-scale web builds, digital television services and high profile multi-platform branding for various clients.

A hands-on graphic designer with skills that reach from web and digital television design and usability, to brand creation and development, rebranding, advertising, print and typographics – Gareth is also accustomed to leading and working with creative teams and managing design builds with content providers, executive / director level stakeholders and technical / software development teams.

Also a former F1 journalist and columnist, writer and reviewer, Gareth has a wide knowledge of the world of motorsports and of fans, fansites and web communities. He managed the Anthony Davidson fansite for several years and between 2002 and 2007 built, developed and ran the largest Kimi Raikkonen community and network of sites in the world. He subsequently launched the extensive “BatiFans” network of Alvaro Bautista sites and forum, as well as specialist fansites for other MotoGP riders and teams: This roster of work now includes the official website, branding and online communications for Moto3 rider John McPhee. These are all based on his understanding of the behaviour of fans online and the crucial importance of professional ground-up builds, good design, industry best-practice usability and accessibility, authoritative, dynamic and “sticky” content, and intensive user management and moderation.

As well as all the best creative practices, motorsport and fan expertise, Gareth is an acknowledged expert in search engine optimisation (SEO) and other specialist practices in maximising the impact of web builds in the marketplace. He does not believe in website builds ending with a launch, but in the necessity of an ongoing development, promotional and SEO strategy.

An enthusiastic supporter of “smart” content delivery, he also created the concept of ‘podBooks’ specifically to work on the notes section of the original iPod, and the most sophisticated iCal application ever written. These were both based on F1 / motorsport subject matter, and were officially distributed by Apple.

Registered Apple Developer
Registered Apple iPhone Developer
Registered Facebook Developer
Member, IxDA – Interaction Design Association
Member, MPG – Motorsports Professionals Group
Member, Motorsport Business Forum
Member, Web Standards Group
Member, Web Producers Organization
Member, International Webmasters Association
Member, Web Design And Developers Association
Member, DTG – Digital TV Group

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