PROJECT: Glamorgan 1:1 Financial identity & logo
BRIEF: Solid, dependable identity, rooted in Welshness – should be bright yet authoritative – and should communicate trust and financial growth.
SOLUTION: Rather than going for an all-out illustration of daffodils we kept a more serious/start approach by making them silhouettes cut out of a daffodil-coloured background, with sober, clean type crafted in Gill Sans and Trajan. The end result avoids tacky illustration but is still relatable as an icon representing Welshness and finance.
